Methodology

The audit rules

The 58 rules that power the Alvey Listings Hygiene scanner. Grouped by dimension, with conservative daily revenue-impact ranges pulled from public benchmarks. The $97 Snapshot runs these rules against 5-10 of your public product URLs. The $1,497 Full Ops Audit runs the same rules with channel-API access, so it also catches inventory sync, demand drift, and cross-channel parity.

Every rule listed below is the same one the paid Snapshot and Audit run. No hidden tiers, no SaaS-tier feature gates. The value is in the operator interpretation (which rules matter most for YOUR shop, in what order, with what specific fix), not the rules in isolation.

SEO Hygiene

Titles, tags, descriptions, and on-page signals that the platform's search algorithm reads when ranking your listing.

Rule ID	What it checks	Revenue impact
seo.amazon.no_aplus_content	Brand Registered without A+ Content published	8-15% loss/day
seo.amazon.variation_parent_missing	variant listing missing parent ASIN	10-25% loss/day
seo.etsy.description_presence	description missing or too short	4-10% loss/day
seo.etsy.materials_presence	materials field empty	1-4% loss/day
seo.etsy.star_seller_status	shop is not a Star Seller	5-12% loss/day
seo.etsy.tags_count	fewer than 13 tags used	6-14% loss/day
seo.etsy.tags_length	tags exceed 20-char Etsy limit	10-20% loss/day
seo.etsy.tags_unique	duplicate tags	2-6% loss/day
seo.etsy.title_keyword_presence	primary keyword not in first 60 chars of title	8-20% loss/day
seo.etsy.title_length	titles under 80 chars	5-12% loss/day
seo.shopify.brand_missing_schema	brand info missing from product data	1-3% loss/day
seo.shopify.canonical_missing	no 'main URL' tag set	2-8% loss/day
seo.shopify.description_structure	description is one wall of text	1-4% loss/day
seo.shopify.description_thin	description under 150 words	4-12% loss/day
seo.shopify.h1_hierarchy	page main-heading count is wrong	2-6% loss/day
seo.shopify.image_filenames_generic	image filenames are generic (IMG_1234.jpg)	1-3% loss/day
seo.shopify.meta_description	search-result description missing or wrong length	3-10% loss/day
seo.shopify.no_availability_signal	no stock status in Google search results	1-3% loss/day
seo.shopify.no_breadcrumb_schema	no category breadcrumb in Google results	2-6% loss/day
seo.shopify.no_product_schema	product data not exposed to Google	5-15% loss/day
seo.shopify.no_review_schema	no star rating in Google search results	3-12% loss/day
seo.shopify.og_image_missing	no social-share preview image	2-5% loss/day
seo.shopify.og_type_wrong	social-share type not set to 'product'	1-3% loss/day
seo.shopify.page_title_length	browser tab title is too short or too long	2-6% loss/day
seo.shopify.title_length	product name is too short	3-10% loss/day
seo.shopify.viewport_missing	mobile rendering setting missing	20-50% loss/day

Suppression Risk

Issues that can make the platform hide your listing entirely (medical claims, missing fields, deprecated fulfillment). High impact because a hidden listing earns zero, not less.

Rule ID	What it checks	Revenue impact
seo.shopify.robots_noindex	page hidden from Google	~100% loss/day
suppression.amazon.amazon_preps_deprecated	deprecated Amazon Preps fulfillment	~100% loss/day
suppression.amazon.barcode_type	UPC instead of FNSKU barcode	30-80% loss/day
suppression.amazon.external_claim_mismatch	external-site claims missing from listing	20-60% loss/day
suppression.amazon.medical_claim	medical-claim language (AI-crawl risk)	50-100% loss/day
suppression.amazon.missing_brand	brand field empty	40-90% loss/day
suppression.amazon.missing_gtin	GTIN missing without exemption	30-80% loss/day
suppression.etsy.expiration_risk	listing nearing 4-month expiration	10-100% loss/day
suppression.etsy.medical_claim	medical-claim language detected	50-100% loss/day
suppression.etsy.shadowban_words	shadowban-pattern terms	30-70% loss/day
suppression.shopify.stale_draft	stale draft product (>7 days)	~0% loss/day
suppression.shopify.unlisted_status	Unlisted status (no search visibility)	40-90% loss/day
suppression.shopify.zero_channels	active product with zero sales channels	~100% loss/day
suppression.shopify.zero_inventory_hides	zero inventory with no oversell allowance	~100% loss/day
suppression.walmart.egregious_shipping	shipping cost too high relative to item price	40-100% loss/day
suppression.walmart.under_performing_risk	long-listed item with no sales	10-40% loss/day

Image Quality

Image dimensions, background, product area, and file-size checks across Etsy and Amazon's published policies.

Rule ID	What it checks	Revenue impact
image.amazon.main_background	main image background not pure white	8-20% loss/day
image.amazon.main_dimensions	main image too small for Amazon zoom	5-15% loss/day
image.amazon.main_file_size	main image exceeds 10 MB	2-5% loss/day
image.amazon.main_overlays	main image has text/props/cropping violation	20-60% loss/day
image.amazon.main_product_area	product fills less than 75% of main image	4-10% loss/day
image.etsy.count	fewer than 6 images used	6-14% loss/day
image.etsy.main_dimensions	main image below 2000px on longest side	3-8% loss/day
seo.shopify.first_image_lazy	main image set to load late (mobile speed)	5-15% loss/day
seo.shopify.image_count	fewer than 4 product images	8-20% loss/day
seo.shopify.images_missing_alt	product images missing descriptions	2-6% loss/day

Pricing Parity

Cross-channel price drift that triggers Amazon's Buy Box suppression or Walmart's parity-violation flag.

Rule ID	What it checks	Revenue impact
parity.cross_channel.amazon_higher_than_d2c	Amazon priced above another channel	10-30% loss/day
parity.cross_channel.walmart_violation	Walmart price-parity violation	30-100% loss/day
parity.cross_channel.wide_variance	wide cross-channel price variance	5-15% loss/day

Inventory Sync

Stale inventory and tracking-disabled flags that produce overselling or hidden listings across channels.

Rule ID	What it checks	Revenue impact
inventory.cross_channel.staleness	stale per-channel inventory sync	5-20% loss/day
inventory.cross_channel.tracking_disabled	inventory tracking disabled on a channel	5-20% loss/day
inventory.cross_channel.variance	inventory disagreement across channels	10-40% loss/day